New Kia Ceed Sketch Generates Hype Prior Geneva Reveal
Korean car manufacturer Kia has released a sketch of its new model Ceed prior its unveiling at the 2018 Geneva Motor Show in March.
This new Kia model is set to become a direct rival to VW Golf and Ford Focus as it boasts evolutionary yet more dramatic aesthetics, showing an update to the front grille along with deeply scalloped front bumper and sleeker headlights.
Kia mentions that the Ceed’s five-door variant will grace Geneva with its presence, alongside another surprise member of the Ceed range. It is expected that they will scrap the three-door version, but speculation points to a shooting brake estate which will be sold alongside a third-generation Ceed SW. The Mercedes GLA will also find a new rival in the form of a Ceed crossover.
Kia also gave confirmation it will be removing the apostrophe in the middle of the Ceed brand.
This teaser came a few days after spy photographers got shots of the the production version’s interior.
The received photos revealed that the Korean car company aims to make the Ceed more current through a larger infotainment display, and by moving it to a higher position than halfway above the center console, from where a pair of air vents will flank it.
While the official unveiling isn’t until March, the standard hatchback has been seen testing on the road. The updated Ceed will come after the Rio supermini launch, although even if it was disguised heavily one can make out design cues coming from its smaller sibling. Under the wrapping, you will notice a more upright bonnet and LED daytime running lights.
Most of the test mule’s interior were also present in the production model, with the exception of the steering wheel looking a bit chunkier than the current Ceed. A speaker can also be found on top of the dashboard. Furthermore, the base of the center console hosts sockets for USB, AUX-IN and an SD card.
Kia head of marketing Artur Martins said, “The five-door hatch is the five-door hatch – it will not be very different to what you know. We are going to have very big improvements over the old hatch, but we need to look at it with a broader perspective to see how Ceed as a range can fit all the needs of consumers in that segment.”
If you examine carefully, you will notice an almost identical windowline between the Ceed and the Hyundai i30. That, however, isn’t a coincidence, because both will be related as part of the shared platforms of the Hyundai Group.