2019 Ford Transit Connect Wagon Targets Boomer Demographic
The interestingly compact Ford Transit Connect wagon and van introduced a unique tiny-commercial-van segment in the United States when it came sometime at the end of 2009. It’s wide success prompted Nissan and Ram to follow suit and try to copy this strategy. The segment had netted almost 91,000 sales in 2015, but it decreased by close to 14,000 units since. So now Ford has decided to refresh the model with a new target audience!
Baby Boomers operating on a strict budget and engaged in entrepreneurial activities that ask them to carry stuff around is what the company is targeting. Its biggest appeal include the hip-high slide-in driver seat, the seven-passenger seating capacity, and the low 2-foot lift from the ground. Ford also plans to keep to the promise that this model delivers “everything you need in a minivan, with nothing you don’t—such as DVD players and vacuums—at an unbeatable low price.”
To further sweeten the deal, the Transit Connect’s also comes with two new engines, brand new transmission, as well as updates seen on the nose, tail, dash, and rear suspension. You will also find new connectivity gear, more comfortable seats, and seven unique driver-assist features, allowing a more personalized driving experience. Its trademark features, of course, are still retained, such as a choice of short and long wheelbases coupled with expandable seating capacity, a 2,000-pound towing capacity, and a choice of 180-degree opening rear doors or a liftgate.
No specific number are shared for the engines as of today. The Transit Connect will get a 2.0-liter direct-injected flex-fuel four cylinder that’ll most probably create the same output as that of its Focus fitment. A 1.5-liter turbodiesel dubbed “EcoBlue,” is a first for the model. This engine was developed in Europe in a joint project with PSA (Peugeot-Citroën-DS), though Ford was at the helm of the 1.5-liter variant design.
These new engines will work together with a new eight-speed automatic transaxle which is lifted from the GM/ Ford joint-venture nine-speed which results in lesser cost in application. The Transit Connect will be one of the first automobiles to feature this kind of transmission.
As far as the style goes, the whole nose gets a complete overhaul, which almost emulates an Aston-Martin-esque look which can be seen across the Ford range. HID headlamps with LED fog and accent lighting will be seen on the car’s front. There are front-clip sheet metals underneath that helps it tackle impact on the road.
Inside a new dash design boasts a high-mounted, seemingly floating 6.5-inch screen which hosts the newest SYNC3 connectivity with Ford+Alexa personal assistant functionality and is coupled to a standard 4G LTE modem that can connect at most 10 devices to the internet. Somewhere in a cubby beneath that screen you will find wireless device charging as well as two USB ports to charge devices from. Passengers at the back can manipulate the fan and temperature directed at them.
To make seating even more comfortable, the foam material has been changed, which is paired by redesigned buttons and levers for folding or adjusting the seats. There’s no way to verify this as of yet since the prototype is fragile, so we’ll have to wait and see.
The new Transit Connect wagon should be out in the market during the third quarter of 2018 as a 2019 model, which will most probably be in XL, XLT, and Titanium trim levels that could range around $26,925 to$31,555 in terms of price.